# Introducing JADE

In the cannabis industry, customer engagement is crucial for brand loyalty, personalized experiences, and repeat sales. With the right AI-driven tools, New Leaf (and our operational assets and partners) can use our AI agents and AI infrastructure to effectively engage with customers, enhance their experience, and even create new revenue streams.

New Leaf's business model leverages Artificial Intelligence (AI) agents and other AI-driven solutions ("JADE") in our production, distribution, marketing, and customer relationship management (CRM), for the purposes of enhancing operational efficiency, optimizing resource allocation, improving customer experience, and driving sales. By incorporating JADE across our key business areas, New Leaf intends to establish a competitive advantage, improve product quality, streamline operations, and ensure compliance with regulatory standards.

New Leaf will further capitalize on its physical operations and infrastructure by creating a dynamic, revenue-generating ecosystem in which our JADE AI agent/s function across a diverse array of consumer applications. These applications are real-world tools with actual users, where the demand for AI-driven experiences generates consistent revenue streams. Users may pay to access and interact with these AI-powered applications through mechanisms such as in-app purchases, subscriptions, or other monetized interactions.

Integrating AI  into the cannabis production, distribution, marketing, and CRM processes provides an opportunity to not only streamline operations but also deliver a superior customer experience. By focusing on AI-driven solutions, New Leaf can achieve sustainable growth, ensure compliance, and maintain a competitive edge in the rapidly evolving cannabis industry.

<figure><img src="https://2393557400-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXVHdhphDqHddiz6HCJDk%2Fuploads%2F51L8Ti3LjUeMoTbgXcMw%2FJade%201.png?alt=media&#x26;token=245daf77-6c8c-49d2-bc55-f8af7bc336ce" alt=""><figcaption><p>JADE - Journey, Adoption, Distribution, Experience</p></figcaption></figure>
